Considering how constantly and quickly the world is changing with an endless parade of unprecedented technological developments, it’s imperative that human resources departments find a way to keep up, incorporating new inventions and practices into their business model. The recruiting process can be tedious, expensive, and time-consuming—not to mention there’s always some kind of risk involved because it’s impossible to know everything about the people you’re hiring.
One of the latest rising trends in recruiting is using programmatic ads facilitated by tech stacks. Currently, tech stack and programmatic ads are mostly applied to help businesses figure out where to place ads for their products so that they reach an optimal number of people in their target audiences. However, human resources departments are finding that the concept can also help in locating potential candidates for open positions—simply by recommending you to them based on their online activity patterns.
Not Too Sure? Let’s Explain More
Some recruiters have been a bit nervous about the cost of using programmatic advertising and tech stack services because they get charged per applicant, but in reality, it often ends up being cheaper than other head hunting methods. It’s also automated, so it would save you not only money, but time. What’s more, since programmatic ads are also shown to be effective at selling surplus inventory, it’s not too much of a stretch to think that it could help you fill the jobs that no one wants to take. When you throw in how the same artificial intelligence that makes tech stacks possible can also allow you to conduct interviews and monitor several text messaging discussions simultaneously, it’s hard to see any major downsides to implementing it in your business.
Furthermore, it means that your background checks can go much more smoothly. For one thing, the fact that you’ll get applications from candidates who were directed to you by job postings appearing to them as ads probably means that they’re truly qualified. (You can and still should follow up on it to make sure, but you could probably keep your parameters closer by focusing on potential employees who were drawn to you by tech stacks.) For another, the principles of tech stacks could be applied to background checks directly, in that the whole process could become more automated, and it would be easier to juggle multiple ones at the same time. As we collect data on more and more candidates, we can store it and let you access it when you need to screen someone, further enabling you to make background checks as efficient and painless as possible.
All it takes is creating a “tech road map” that works well for you. There are so many different kinds of tech stacks to buy that there has to be at least one that can formulate a programmatic ad plan that you can love.
Other companies around the nation are already seeing great results from tech stacks and programmatic ads. For example, Trunk Club, project44, iLoan, Sprout Social, and Review Trackers (all of them located in Chicago) all report that tech stacks improve their business analyses, detection of problems, and overall efficiency levels. In fact, mastering the use of tech stacks is no less than essential, especially for smaller companies that will no doubt endure many changes as they find their footing. Chances are it can help you like it’s helped these other companies.
Overcome Your Fear
If this technology still makes you a bit wary, remember that its popularity is expected to increase exponentially until the vast majority of businesses are using it. One UK company called GiveMeSport relies so heavily on programmatic ads to make a profit that it would probably go out of business entirely without them. Even a major player like SnapChat just recently announced that they will start using programmatic ads through their tech stack. Obviously, the last thing you’ll want is to be left behind.
You can figure out the best “tech road map” for your company by taking several facts into consideration, including the medium in which you want to promote and advertise your products, how it will work with your other resources and tools, and who’s going to help you make it happen.
Of course, we would also encourage to keep your background check company or methods of choice in mind as you choose your tech stack. Background checks are an indispensable aspect of ensuring that the process from CRM to recruiting to onboarding goes smoothly and yields the best possible results. An agency that affords you the most freedom and convenience in carrying out screenings will prove to be an invaluable piece of your tech stack, so don’t forget it.